Catalog 2008

The 2008 Sean John eyewear catalog was under Daniel Zaug’s management from start to finish. It began with a clean and new design layout based on the brand DNA and the other lines of business for that year. As Sean John is a singer, the catalog dimensions came from a CD case. The height was equal to a CD, but the width expanded for the eyewear on the inside layout. Squares were used for the color insets of each frame to resemble an actual CD case. All of the glasses for the features, insets, and section dividers were photographed and retouched by Daniel.

Once the layout was complete and the frames in the files, the finishing processes were finalized. A soft-touch laminate with foil stamp for the cover and spine, and a full UV coating for the inside pages. Using the UV varnish trapped the ink on the paper and made each frame glossy to shine from the pages.