door cling
plastic cling with gold Sean John logo over repeated Sean John logos behind.
3/0 – gold ink, black ink, grey ink
optical counter card
thick black matte stock with foil stamping shipped flat and stood with the bent logo panel.
4/0 – CMYK, foil stamp
postcard
double sided card stock with foil stamp. printed black with varnish repeating Sean John logo and foil stamp.
1/1 – black, matte varnish, foil stamp
dispensing mat
a soft faux leather mat with felt on back to show eyewear on. black faux leather with repeated Sean John logo in grey and foil stamped logo on bottom.
1/0 – spot grey, foil stamp
cardboard display
a large cardboard display for six eyewear frames and changing seasonal imagery. the imagery on the front slides in and out to give a two sided option per year to show. the back was a giant Sean John foil stamped logo. shipped flat and assembled like a box.
box:
0/0 – foil stamp, foil paper, black poster-board, plastic
insert:
4/4 – matte board, prints both sides
logo counter card
a thick two piece black matte stock with foil stamping created a 3 dimensional counter card with easel back. the back panel had a band of gold foil on top and bottom to save cost leaving the unseen blank. the front panel stood 3/4 inch off the back and was a printed black paper with a spot matte varnish for the logo repeat. then the big foil logo stamp over the repeated varnish.
1/0 – black, foil stamp, matte varnish