Catalog 2009

The 2009 Sean John eyewear catalog was under Daniel Zaug’s management from start to finish. It began with a clean and new design layout based on the brand DNA and the other lines of business for that year. As Sean John is a singer, the catalog dimensions came from a CD case. The height was equal to a CD, but the width expanded for the eyewear on the inside layout. This year the entire catalog was made from recycled paper that allowed it to be recycled. All of the glasses for the features and insets were photographed and retouched by Daniel. The divider spreads were drawn from scratch to create the highest contrast and glossy feel.

Once the layout was complete and the frames in the files, the finishing processes were finalized. A matte cover stock used with foil stamping for the cover as well as the spine and a varnish pattern to resemble a diamond quilted coat. A light matte varnish trapped the ink on the inner pages and made each frame brighter to stand out from the background.