Catalog 2007

The 2007 Sean John eyewear catalog was under Daniel Zaug’s management from start to finish. It began with a clean and new design layout based on the brand DNA and the other lines of business for that year. As Sean John is a singer, the catalog dimensions came from a CD case. The height was equal to a CD, but the width expanded for the eyewear on the inside layout. Circles were used for the color insets of each frame to resemble an actual CD. All of the glasses for the features, insets, and section dividers were photographed and retouched by Daniel.

Once the layout was complete and the frames in the files, the finishing processes were finalized. A soft touch laminate for the cover, two varnishes, embossing front and back and foil stamping on the spine. Using the two varnishes meant setting up all of the pages with exact spot varnish locations and a gradient shine on the background to bump the reflection of the feature frame. The spot varnish trapped the ink on the paper and made each frame glossy to shine from the pages.